How to Make Your Company Stand Out
Brand Central b2b range of retail premium brands and products will
elevate the reputation of any business that carries these brands.
They're premium products, meaning it won’t convert to the budget-conscious,
but everyone’s ears ‘prick up’ when you tell them you can source the above brands .
It grabs attention. It’s a marketing dream come true.
That power of the brand is now in your hands. Eg Take advantage of your preferred brands identity and pulling power. Your customers will love associating your company with your preferred retail brand.
You sell your own company with passion; you know what makes you unique and can effectively sing that mantra with pride.
My guess is you don’t need help selling your company to others.
But what about the brands and products you sell?
Are you still with me…or are your eyes already drawn to the logos below?
It’s powerful stuff!
The fashion and brand-conscious workforce increasingly care about how work uniforms make them look and feel.
Last year I found myself shelling out too many dollars for the BEST soccer boots because Nike told me they make me faster and more skilful.
…okay, admittedly it doesn’t work as advertised, but boy. I feel good in those boots! Not because I'm wearing boots made with a specific material or feature, but because I'm wearing boots that have an association with quality and skill.
You feel like your company is superior if there’s Adidas, Underarmour or a Nike tick on your sleeve, and you’ll look better in the eyes of your customers when your company logo sits next to The North Face.
Customers are increasingly requesting brands with an emotional connection in the same way that retail clothing operates.
It's crucial to adopt an endorser brand strategy and promote not only your company, but that of your endorsed brands. What are endorsed brands? Nike, The North Face, Adidas, Underarmour, etc…any brand that your company endorses.
Capture the attention of businesses by delivering the same emotive messages that Nike and The North Face do for themselves. Wear any of the Brand Central B2B retail brands at work, and you'll perform better, look better, sell better!
BRAND CENTRAL b2b Versus RETAIL – WHAT’S THE DIFFERENCE?
The fundamental difference between the Brandcentral b2b corporate and lifestyle range versus retail is that retail is seasonal. That’s fine if you’re looking to rock a unique look on the street, but for uniforming, the fact that styles come and go every season isn’t good.
The styles, colours, and sizes in the uniform range are available in large quantity and made to last years, not months. Meaning, your team’s look can become… uniformed.
Also – good luck finding Qty 30 blue x size mediums in a typical retail set-up.
It’s worth noting that as part of the retail agreements, the retail brands must be custom branded with your company logo and cannot be sold as blank merchandise. It’s how we separate the uniform side from retail.
