About Us

Brand Central b2b range of retail premium brands and products will
elevate the reputation of any business that carries these brands.

Brand Central b2b provides corporates in the Australian and New Zealand markets access to some of the world’s leading Retail brands

Headquartered in Melbourne, Australia, Brand Central b2b operates as a direct supplier to the Busines to Business market supporting companies throughout Australasia

We've been working hard to build direct relationships with the world's leading brands to give you the best selection of products in the industry.

We always work with our brand partners to preserve brand integrity and follow all brand guidelines when it comes to customization.

We help businesses of all sizes and industries co-brand with the top retail brands in all of their favorite product categories.

Your logo deserves the best. Show you mean business by adding your corporate logo or custom design to apparel and accessories from some of the world's leading retail brands.

By joining forces with name brands that your colleagues & customers know and love you can deliver premium quality corporate apparel and take your branding efforts to a new level. Why settle for anything less than the best when it comes to custom polos, t-shirts, jackets, sweatshirts, hats, bags, and accessories? After all, the quality of your branding can speak volumes about your company.

Put aside the cheap giveaways and raise the bar by offering custom apparel, event merchandise, and corporate gifts that people will actually use.

What you can expect from us...

World Class brands - we pride ourselves in partnering with World class retail brands. When you shop with Brandcentral b2b you have a your pick of more than 20,000 + products and its growing everyday. You won't find that kind of selection of quality , customizable product anywhere

Top of the line decoration - you'll notice the difference in decoration quality when you shop with us. Our custom experts have just about every decoration method at thoer disposable, so you can be confident that your company logo isa pplied to your product in rthe best way possible

Unrivaled Customer Service – it is our goal to provide the best customer experience in the industry. That’s why every customer receives their own dedicated customer service representative to assist in any way possible.

RETAIL BRAND AGREEMENT

It’s worth noting that as part of the retail agreements, the retail brands must be custom branded with your company logo and cannot be sold as blank merchandise. It’s how we separate the uniform side from retail.

EMBROIDERY & BRANDING

Brand Central can help you customize your products by offering embroidery, screen , digital printing.

You sell your own company with passion; you know what makes you unique and can effectively sing that mantra with pride. My guess is you don’t need help selling your company to others.

But what about the brands and products you sell?

Are you still with me…or are your eyes already drawn to the logos below?

It’s powerful stuff!

The fashion and brand-conscious workforce increasingly care about how work uniforms make them look and feel.

Last year I found myself shelling out too many dollars for the BEST soccer boots because Nike told me they make me faster and more skilful.

…okay, admittedly it doesn’t work as advertised, but boy. I feel good in those boots! Not because I'm wearing boots made with a specific material or feature, but because I'm wearing boots that have an association with quality and skill.

You feel like your company is superior if there’s Adidas, Underarmour or a Nike tick on your sleeve, and you’ll look better in the eyes of your customers when your company logo sits next to The North Face.

And companies are scrambling to achieve this.

Customers are increasingly requesting brands with an emotional connection in the same way that retail clothing operates.

It's crucial to adopt an endorser brand strategy and promote not only your company, but that of your endorsed brands. What are endorsed brands? Nike, The North Face, Adidas, Underarmour, etc…any brand that your company endorses.

Capture the attention of businesses by delivering the same emotive messages that Nike and The North Face do for themselves. Wear any of the Brand Central B2B retail brands at work, and you'll perform better, look better, sell better!

BRAND CENTRAL b2b Versus RETAIL – WHAT’S THE DIFFERENCE?

The fundamental difference between the Brandcentral b2b corporate and lifestyle range versus retail is that retail is seasonal. That’s fine if you’re looking to rock a unique look on the street, but for uniforming, the fact that styles come and go every season isn’t good.

The styles, colours, and sizes in the uniform range are available in large quantity and made to last years, not months. Meaning, your team’s look can become… uniformed.

Also – good luck finding Qty 30 blue x size mediums in a typical retail set-up.

It’s worth noting that as part of the retail agreements, the retail brands must be custom branded with your company logo and cannot be sold as blank merchandise. It’s how we separate the uniform side from retail.